Every Strategy You've Been Taught

Is Backwards

You've built a successful business. You've made money. On paper, you've won.

But here's what no one tells you when you're building your empire:

Every coach. Every mentor. Every mastermind.

They all started with the same thing: strategy.

Build the funnel. Optimize the copy. Scale the ads.

Increase your visibility. Post more content.

Top-down.

All thinking. All analyzing. All strategizing.

A very masculine approach to business.

And it works... until it doesn't.

Because here's the truth:

You can't think your way into alignment. You can't strategize your way out of survival mode. And you can't scale a brand your body refuses to sustain.

And you sure as hell can't make the impact you were born to make when your body's not on board.

What If Strategy Could Feel Effortless Instead Of Exhausting?

You've done the strategy.

Maybe you've hired the funnel experts. Maybe you've rewritten your messaging seventeen times. Maybe you've tested every framework, every launch formula, every "proven system." You've probably tried ads, posting on more platforms, starting an IG broadcast channel.

You know what to do.

But when you sit down to actually do it, your body says no.

You procrastinate on content that should be "easy." You second-guess offers that are objectively good.

You close a sale and instead of celebrating, you're already spiraling: "Was that a fluke? Can I do that again? What if I can't keep this up?"

You've tried to push through the exhaustion.

You've tried to force yourself to show up.

You’ve tried to manufacture the passion you once had for your work.

But you can't analyze your way out of a nervous system that's operating in survival mode.

And that's exactly what every top-down approach is asking you to do.

A PRIVATE MASTERMIND FOR LEGACY-LEVEL LEADERS

You Can Get 10X More Done In Half The Time

When You're Lit Up

Here's what's really happening:

Every strategy you've been taught was designed for men.

For linear thinkers who can separate work from emotion.

For people who don't need joy to sustain their output.

But women don't burn out from lack of rest.

We burn out from lack of joy.

When you're lit up? When you're excited? When you're in alignment?

You can get an insane amount done in 1/10th the time. You're a superwoman.

But when you're operating from survival mode?

When your work feels like obligation instead of expression?

When you're forcing yourself to show up instead of wanting to?

Your body shuts down.

Not because you lack discipline.

Not because you need better time management.

But because you've drained the one resource that actually fuels you: joy.

And now your nervous system is wired for depletion.

So every time you try to implement a new strategy, your body perceives it as another thing stealing your joy.

Every launch feels like life or death
Every sales call activates your fight-or-flight
Every piece of content you create comes from performing, not authentic creation

You're trying to build a legacy-level brand... on a foundation that's been drained of the one thing that makes you unstoppable.

And worse? You're disconnected from the impact you're actually here to make.

Your Soulmate Clients Can Feel When You're Operating From Hustle Energy & They Can Feel When You’re in Full Alignment with Your Business

Here's what most people don't realize:

Every day you keep scaling from strategy-first (top-down), you're:

Training your nervous system that success = stress, that money = depletion, that visibility = danger

Repelling your soulmate clients because empowered buyers can feel when you're operating from hustle energy (even if your messaging is polished)

Burning through your creative capacity on strategies that don't align, content that doesn't feel like you, launches that leave you more depleted than when you started

Building a business that requires you to abandon yourself just to keep it running

Losing sight of the impact you're actually here to make — the reason you started this in the first place

And the most devastating part?

You're building a brand... that you're starting to resent.

And the people you're meant to serve? They can feel it.

You Can't Out-Strategize An Exhausted Nervous System

The Reframe (What They Think vs. What's Real)

You don't need a better funnel.

You don't need more followers.

You don't need another launch.

You need to stop building your business backwards.

Here's what's really happening:

You think the problem is external- your messaging isn't dialed in, your audience isn't engaged enough, your offers need repositioning.

So you do what every coach tells you to do:

You rewrite your copy. You test new content angles. You hire a funnel strategist. You optimize your ads.

Top-down.

All strategy. All thinking. All analysis.

And it works... until it doesn’t.

Then the procrastination comes back.

The second-guessing returns.

The burnout creeps in again.

Because you can't out-strategize an exhausted nervous system.

This is why the strategy isn’t doing what you know it should.

It's not because you don't know enough.

It's not because you're not cut out for this.

It's because you're trying to build a legacy brand on a foundation that's still calibrated for survival.

This is Where ICON is Fundamentally Different

Most programs start with strategy... maybe some fluffy, vague mindset lessons, and it's up to you to execute it.

ICON starts with your state.

Because here's what I've learned:

You can't think your way into alignment.

You can't strategize your way out of survival mode.

You can't "discipline" yourself into overflow.

You have to build from the bottom up.

Inside ICON: The Three Sequential Pillars That scale Your Business From The Bottom Up

Inside ICON, we move through three sequential pillars:

① STATE →

Self, Regulation, Identity & Leadership

Before we touch your strategy, we recalibrate the root.

Your body. Your energy. Your leadership identity.

We heal the hidden patterns your last level was built on. We rewire your nervous system from survival to sovereignty. We regulate your capacity to hold more clients, more cash, more creativity.

We reconnect you to the joy that makes you unstoppable.

We help you remember the impact you're here to make. (and if that’s evolved since you started your business? That’s okay. That’s kind of one of my specialties).

This is your new baseline: calm, confident, fully resourced, and lit up by your work again.

Not something you have to "perform" - something you just… are.

② STANDARDS → Audience, Messaging, Visibility & Reach

Once you're regulated, then we evolve your external presence.

But here's the difference:

Your messaging doesn't come from "what should I say to convert?"

It comes from embodiment, alignment, you being in such conviction about what you're selling, it's infectious. It comes from knowing that your story, the hell you've walked through, is what will change lives. You become undeniable.

You're no longer talking to people who need to be "convinced" to buy your $97 offer. You're empowering people to invest in your highest ticket offers without batting an eye.

You're no longer chasing visibility and algorithm trends. You're becoming the voice in your space.

This is visibility without burnout.

This is impact from overflow.

③ STRATEGY → Systems, Scalability & Sales

Now, and only now, do we build the strategy.

But it's not someone else's blueprint.

It's a business model that matches your energy. Your goals. Your body's yes.

One that doesn't require you to abandon yourself to execute.

One that feels inevitable, not forced.

One that amplifies your impact instead of draining it.

This is strategy that sticks.

Because it's built on a foundation that can actually hold it.

This Is Why ICON Works When Everything Else Hasn't

Here's the brutal truth:

If you start with strategy (top-down), you'll keep hitting the same ceiling.

Because your nervous system will sabotage every strategy that requires you to operate outside your current capacity.

But when you start with state (bottom-up)?

Everything changes.

Strategy becomes effortless because your body wants to execute — because you're lit up by the work again
Visibility becomes magnetic because you're leading from embodiment & conviction, not pressure
Sales become natural because empowered buyers can feel you're the one — they can sense the impact you're going to make in their lives
Growth becomes sustainable because you're building on a foundation that can hold it — fueled by joy, not adrenaline

This is why ICON works when everything else hasn't.

Not because I have a "secret strategy."

But because I'm teaching you to build your business in the right order.

The order that reconnects you to your purpose. Your joy. Your mission.

TESTIMONIALS

Leaders Who've Transformed Their Business

From The Bottom Up

Most Business Mentors Are Teaching You Talk Therapy For Your Business. ICON Is Somatic Therapy.

Most business mentors are teaching you talk therapy for your business.

All head. All strategy. All thinking.

ICON is somatic therapy for your business.

Body-first. Identity-first. State-first.

Because the next level of your business doesn't live in your head.

It lives in your body.

In your nervous system's capacity to hold it.

In your identity's ability to embody it.

In your state's readiness to receive it.

And that's what we recalibrate first.

The Only Way To Build A

Legacy-Level Brand That Doesn't Break You In The Process

Inside ICON, you won't just learn new strategies.

You'll become the woman who naturally executes them because you're lit up by your work again.

You won't just "do the inner work."

You'll regulate your nervous system so deeply that aligned action becomes inevitable.

You won't just get a business model.

You'll get a business that feels like an extension of you, one that amplifies the impact you're here to make, one you actually want to lead.

This is The Bottom-Up Business Method™.

And this is the only way to build a legacy-level brand that doesn't break you in the process.

This is how you turn your story into a movement. Your pain into purpose. Your business into the impact you were born to make.

WHAT YOU GET INSIDE ICON

(Application-Only; We curate for alignment, not volume)

This isn't a content dump.

This isn't a membership where anyone with a credit card can join.

ICON is application-only.

Why?

Because the caliber of this community matters.

Here's what we're actually looking for:

✨ Willingness to do the deep work — This isn't surface-level strategy. If you're not ready to regulate your nervous system, rewire your identity, and build from the ground up, this isn't for you.

✨ Commitment to the Bottom-Up Method™ — You're done chasing the next tactic. You're ready to build from State → Standards → Strategy, even if it feels slower at first.

✨ Readiness to evolve — Whether you're just starting or you've been in business for years, you're ready to lead from a different frequency. Not hustle harder, but align deeper.

✨ Respect for the container — ICON is a high-caliber community. We protect that standard by being selective about who enters, not based on revenue, but based on readiness and alignment.

If you're accepted, here's exactly what you get:

WEEKLY LIVE MASTERMIND CALLS WITH BECCA & SEAN

90-Minute to 2-Hour Deep Dives (2-3x/Month)

Sean McLellan is an 8-figure entrepreneur, has built 4 different businesses in 4 different industries to 7 and multi-7 figures. He is a 5x ClickFunnels Award winner, including the Two Comma Club X award ($10M+) and the Two Comma Club C Award ($25M+).

These aren't surface-level Q&A calls.

These are hot seat strategy sessions where we go deep on:

State work — Somatic regulation, nervous system recalibration, identity shifts

Standards work — Leadership evolution, elevated messaging, embodied authority

Strategy work — Offers, funnels, content, visibility, backend optimization

We don't leave until everyone gets what they came for.

So you can build a business from an aligned, regulated state, not survival mode
So you can access the intuition (a superpower in you biz), the creativity, and confidence that's been buried under burnout
So you can lead from alignment and embodiment, not performance and pressure — and your audience feels the difference immediately

WEEKLY IMPLEMENTATION CALLS WITH BRYAN

(Our Chief Operations Officer)

60-Minute Strategy & Backend Support (Every Single Week)

Bryan has helped us scale our business and multiple other 8-figure businesses in this space.

He's the operator behind the vision.

On these calls, you get:

Offer optimization — Making your offers irresistible without being salesy
Backend strategy — Funnels, email sequences, tech stack, systems
Real-time troubleshooting — "Here's what's not working in my business" gets solved live

→ So you stop spinning your wheels on execution and actually implement what you learn

→ So you have an 8-figure operator in your corner who sees the gaps you can't see

→ So your backend becomes as strong as your brand — and your business finally scales without you holding it together

THE COMPLETE ICON COURSE VAULT

Every Program We've Ever Created.

Yours, Immediately

This is years of methodology, distilled.

You get instant access to:

“THE SELF” (Includes Becca’s signature program, The Revival). Every lesson & event we’ve ever held on healing and business evolution — the deep identity work that makes strategy actually stick
THE COMPLETE WEALTH ENERGETICS COURSE + TAPPING LIBRARY
Nervous system regulation, capacity expansion, and how to stay creative when you're burnt out or over it
“THE EMPOWERED AUDIENCE”
How to speak to high-quality leads who are sales-ready to invest at your highest price point — without convincing, chasing, or performing
CREATION TO CONVERSION ACADEMY
How to create content that converts into sales (not just engagement). We walk you through 12 different types of stories to tell — designed for trust and sales. Never run out of content ideas again. Every single piece of content you create is designed to directly speak to your soulmate client.
FILMED & FINISHED
How to get into flow state and film a month's worth of high-converting content in a few hours, so you can stop being on-call to create and actually enjoy your life

→ So you never have to "figure it out" alone — the answer is already in the vault

→ So you can binge what you need when you need it, without waiting for the "right" module to drop

→ So you have the exact frameworks we used to scale from survival mode to 7-figures with ease

THE ICON COMMUNITY ON SKOOL

A Private, High-Caliber Network of Women Who Get It

This isn't a Telegram ghost town.

This isn't a Facebook group where the same 4 people get coached.

This is daily engagement, networking, and real support.

Everything lives in one place:

All your courses
Live call replays
Calendars & zoom links
Community discussions
Accountability threads
Wins, breakthroughs, and celebrations

And because ICON is application-only, the quality of this community is unmatched.

You're surrounded by women who are:

Aligned & on fire about their business
Done with surface-level tactics
Making massive amounts of impact with their body of work
Leading with integrity, not desperation

→ So you're surrounded by women who are also scaling legacy-level brands who want to make massive impact and millions of dollars while doing it.

→ So you get success osmosis, when you're in rooms with women doing the thing, you start doing it too

→ So you finally have a peer group that matches your ambition and your standards

WEEKLY ACCOUNTABILITY CHECK-INS

Every Sunday, We Check In. You Check In.

You'll get a weekly check-in form where you tell us:

What went well that week
What didn't
What support you need

We read every single one.

And we tailor the upcoming calls based on what you need or point you to a class in the vault that will solve it immediately.

→ So you're never wondering "Am I doing this right?" — we're tracking your progress with you

→ So nothing falls through the cracks — if you're stuck, we know, and we help you move

→ So you stay in momentum instead of disappearing for 3 weeks and spiraling

GUEST EXPERT SESSIONS

World-Class Specialists on Topics That Matter

Throughout the year, we bring in experts who complement the Bottom-Up Method™:

Ads strategists
Leaders in the AI space
Founders of some of the largest FB groups in the world (yes, the world)
Visibility experts
The list goes on

→ So you get a 360° view of what it takes to scale, not just our perspective

BONUS: CONTENT CREATION BOOTCAMP

Crash Course to Create Viral-Worthy Reels

Let's be honest: content creation can feel like a grind.

Inside the Content Creation Bootcamp, you'll learn:

How to create scroll-stopping reels that convert
The psychology of viral content
Hooks, angles, and editing techniques that work

This is a powerful addition for visibility.

→ So you can show up consistently without it draining your creative capacity

→ So your content actually gets seen (and converts)

FULL ACCESS TO CASHANOVA AI

Our Proprietary AI, Preloaded with Our Bottom-Up Frameworks

Think of this as having me and Sean in your back pocket 24/7

Cashanova AI gives you:

Instant support refining offers — "Does this feel aligned?" gets answered immediately

On-demand help creating content — Never stare at a blank screen again

Real-time clarity when you're stuck — No more waiting days for feedback

→ So you get 1/10th the cost of a 1:1 session with us, on demand, anytime you need it

→ So you always have support, even at 2am when inspiration (or panic) hits

→ So you can move faster without sacrificing alignment

TWO TIERS OF ICON MEMBERSHIP:

ICON CORE

Paid in full: $10,000/YEAR

Payment Plan: $2,000 to unlock, then 11 monthly payments of $900.

Everything listed above:

Weekly live calls with Becca, Sean, and Bryan
Full access to Cashanova AI
Complete course vault (every program we've ever created)
Private ICON community on Skool (application-only)
Weekly accountability check-ins
Guest expert sessions
Content Creation Bootcamp

→ Perfect for the woman who thrives in group support and wants access to everything without 1:1 hand-holding

→ So you stop spinning your wheels on execution and actually implement what you learn

→ So you have an 8-figure operator in your corner who sees the gaps you can't see

→ So your backend becomes as strong as your brand — and your business finally scales without you holding it together

ICON ELITE

Paid in Full: $13,000/YEAR

Payment Plan: $3,000 to unlock, then 11 monthly payments of $1,000

Everything in ICON Core, PLUS:

Quarterly 1:1 Strategy Sessions with Me & Sean

(4 private sessions per year- 60 minutes each)

These are for:

Deep-dive offer refinement
Messaging and positioning overhauls
Business model optimization
Nervous system recalibration in real-time

→ Perfect for the woman who wants group momentum + personalized attention on the things that require it

THE OFFER BREAKDOWN

THIS IS APPLICATION-ONLY FOR A REASON

We're not trying to fill seats

We're building a legacy-level community of women who:

Want their body of work to change lives
Are ready to evolve how they lead
Want to be in rooms with other women doing the same

If that's you, apply below.

We'll review your application and reach out within 48 hours if we’re a good fit together.

Why Icon Works When Everything Else Hasn't

Most masterminds give you strategy and hope you can execute it.

ICON regulates your nervous system first, so the strategy doesn't feel like a threat to your body.

ICON rewires your identity, so you stop sabotaging yourself the second things start working.

ICON builds your business from your body's YES , not what you think you should do.

State → Standards → Strategy.

Bottom-up.

This is the only mastermind that starts where you actually need to start.

The Transformation You'll Experience

After 12 months in ICON, you won't just have a "better business."

You'll have:

✨ A regulated nervous system that can hold more clients, more cash, more visibility without collapsing

✨ Joy as your fuel source- you wake up excited to work again, not dreading it

✨ An embodied leadership identity that people feel before you even speak

✨ Messaging that feels like transmission, not performance- so sales become natural, not forced

✨ Deep connection to your purpose - you remember why you're here and the lives you're meant to change

✨ A business model that matches your energy - one you actually want to lead

✨ Visibility without burnout - you're no longer chasing, you're calling forward

✨ Creative capacity on demand- content creation becomes effortless because you're creating from overflow, not depletion

✨ Impact that matters- your work is changing lives, and you can feel it

✨ Overflow as your new baseline- you're making more money while working less because you're building from alignment, not adrenaline

This is legacy-level leadership.

This is the impact you've been building toward.

This is ICON.

TESTIMONIALS

Leaders Who've Transformed Their Business

From The Bottom Up

STILL GOT QUESTIONS?

Your Questions, Answered

"I've tried everything like this before, and it didn't work. How is ICON different?"

I get it. You've invested in the masterminds, the courses, the coaches.

And they all gave you strategy.

Maybe you even implemented some of it... for a few weeks.

Then the procrastination kicked in. The second-guessing came back. The burnout returned.

Here's why:

Every program you've tried started with strategy (top-down) and hoped you could "mindset" your way into executing it.

ICON starts with your nervous system (bottom-up).

We don't hand you a strategy and wish you luck.

We regulate your state first — so your body doesn't perceive the strategy as a threat.

We rewire your identity — so you stop sabotaging yourself the second things start working.

Then we build the strategy — but only after your nervous system has the capacity to hold it.

This is why women in ICON say things like "I finally understand why nothing else worked" and "This is the missing piece I've been searching for."

It's not that the other strategies were wrong.

It's that you were trying to execute them from survival mode.

ICON fixes the foundation first. Then the strategy becomes inevitable.

"I'm exhausted. I don't have the energy to add one more thing to my plate."

This is exactly why you need ICON.

Because what you're doing right now?

It's adding more to your plate.

More content. More launches. More strategies. More hustle.

And it's not working.

ICON doesn't add more. ICON removes the weight.

The weekly calls are not homework. They're recalibration.

You show up dysregulated, spinning, overwhelmed.

You leave regulated, clear, grounded.

The course vault? It’s not there for you to consume it all at once and drink from it like a fire hose. You go to what you need, when you need it.

Cashanova AI? Support on demand without adding another meeting to your calendar.

This isn't about doing more. It's about being more aligned so you can do less.

Women in ICON consistently report working less while making more money, not because they found a magic strategy, but because their nervous system finally stopped perceiving their business as a threat.

You're not too tired for ICON. You're tired because you haven't done this work yet.

"This sounds nice, but can it really help me make more money? I need tangible results."

Let's be clear: ICON is not "woo."

This is nervous system science. Identity work. Strategic implementation.

And yes, it makes you more money.

Here's how:

When your nervous system is regulated:

- You stop procrastinating on revenue-generating activities

- You do things that actually move the needle (instead of clinging to another strategy hoping it’s going to get you to that next level, when really it’s just busywork)

- You make decisions faster (instead of spiraling in analysis paralysis)

When your identity is embodied:

- Your messaging becomes magnetic (people feel the difference)

- You stop underpricing out of fear

- You attract clients who are ready to invest in your highest price point, not ones who need convincing to buy a low ticket offer and then expect you to roll out the red carpet for them and hold their hand the whole time.

When your strategy is aligned:

- You build offers that feel natural to sell

- You create content that converts into sales (not just engages)

- You scale without burning out

The women in ICON see results fast because we do it in the right order.

State → Standards → Strategy.

Bottom-up.

Your revenue is a reflection of your nervous system's capacity to hold it. We expand that capacity first.

"I'm already successful. What could I possibly need to heal?"

This is the most dangerous objection.

Because the women who say this?

They're the ones running on fumes.

You've built something incredible. On paper, you've won.

But if you're honest?

You're exhausted. You resent your business. You can't remember the last time you felt excited about your work.

Success built from survival mode is not sustainable.

And the cracks are starting to show.

ICON isn't about "fixing" you.

You're not broken.

But the version of you who built this level is not the version who can lead at the next.

That version hustled. Proved. Sacrificed. Operated from "I have to make this work or else."

And her nervous system is wired for that.

The next level requires a different frequency.

Peace & joy, not pressure & urgency.

True embodiment, not “fake it till you make it”.

Overflow & alignment, not force.

You need to evolve because you're ready for more.

"Is this going to force me to give up my current brand/niche? I'm not ready to completely pivot."

No.

You're not burning anything down.

ICON is about evolution, not demolition.

You've built something. And it matters.

But you know, it's ready to evolve.

Maybe your messaging feels stale.

Maybe your offers don't light you up anymore.

Maybe you're still speaking to an audience you've outgrown and who you’re no longer excited to work with.

We're not asking you to start over.

We're helping you realign what you've built with who you are now.

Sometimes that means refining your messaging and talking to a different level client.

Sometimes that means restructuring your offers into something that you’re excited to sell.

Sometimes that means elevating your positioning.

Building on what you've already created, evolving it, not replacing it.

The women in ICON don't abandon their brands.

They revive them.

"What if my business is already falling apart? I need immediate help, not long-term inner work."

Here's the truth:

If your business is falling apart, it's because you’ve been in survival mode for too long.

And no amount of strategy is going to fix that.

You can hire the funnel expert. Rewrite the sales page. Launch the new offer.

But if your body is still in fight-or-flight?

You'll sabotage it.

You'll procrastinate. You'll second-guess. You'll burn out halfway through.

And you’ll resent it.

ICON gives you both.

The deep nervous system work (so you get out of survival mode and feel excited in your biz again) AND the real-time strategy support (so you can implement immediately)

- Weekly calls with Bryan for backend strategy

- 2-3x monthly calls with me & Sean for state + strategy

- Cashanova AI for on-demand support

- Full vault access for immediate implementation

You're not choosing between "deep work" and "immediate help."

You're getting both. Because they're inseparable.

"What's the time commitment? I barely have time for my business as it is."

You can show up as much or as little is you’d like.

- Weekly calls: 1-2 hours per week (and they're recorded if you can't make it live)

- Course vault: Self-paced. Watch what you need, when you need it. You can also always ask us what lessons to watch next.

- Community: Engage as much or as little as you want

- Cashanova AI: 24/7 support without adding time to your calendar.

But here's what actually happens:

When you heal your nervous system, you get your time back.

You stop spiraling for hours before making a decision.

You stop rewriting the same post seventeen times.

You stop adding a new strategy every other week in hopes that “this one will be the one”

Women in ICON consistently report having MORE time. We remove the mental and emotional drain that's been stealing their capacity & get rid of the excessive strategy disguised as busy work.

ICON doesn't take time. It gives it back.

"What if I don't get accepted?"

Then we're not the right fit for each other right now.

And that's okay.

ICON is application-only because the caliber of this community matters.

We're looking for women who are:

- Willing to do the deep work (not just collect strategies)

- Committed to the Bottom-Up Method™ (state → standards → strategy)

- Ready to evolve (not just optimize)

- Wanting to make an impact in the world and make tons of money while doing it.

If you're accepted, it's because we believe you're ready.

If you're not, it means this isn't your season yet, and we'll be here when it is.

Apply. The worst thing that happens is you get clarity on what you need to work on first.

"Is there a payment plan?"

Yes.

ICON Core ($10K/year):

Pay in full: $10,000

Payment plan: $2,000 to unlock, then 900/mo for remaining 11 months.

ICON Elite ($13K/year with quarterly 1:1s):

Pay in full: $13,000

Payment plan: $3,000 to unlock, then 1,000/month for remaining 11 months.

Both options give you full access immediately.

Note: This is a payment plan, not a monthly subscription. If you choose the payment plan, you’re acknowledging that the payment plan will be fulfilled for the full 12 months.

"What if I need to cancel?"

ICON is not a month to month membership.

It is a 1 year mastermind. When you choose the payment plan option, you are agreeing that it is exactly that- a payment plan. Not a monthly subscription fee.You will be required to sign a contract agreeing to the 12-month payment plan.

"Can I join if I'm just starting out?"

Yes!

We've had women join who were just starting their businesses and got more value than 6-figure entrepreneurs who weren't ready to do the deep work.

It's not about where you're starting. It's about your readiness to build the right way from the beginning.

If you're accepted, it's because we see you're ready.

Still Have Questions?

Apply below. We'll answer everything on your application call.

Hi, I'm Becca.

I Know What It's Like To Build A Million-Dollar Business...

And Watch It All Fall Apart.

I used to do whatever was trendy.

Affiliate marketing. Then content creation. I’d pivot from offer to offer depending on whatever was hot that season.

And it worked.

For two years straight, I never dipped below $200,000 a month.

I made millions doing what was trendy.

So I'm not saying it doesn't work.

In August of last year, everything changed.

I broke up with my narcissist ex.

He stole all of my money. My furniture. Started smear campaigns. The list goes on. And on.

And suddenly...

Sales plummeted.

Not because my strategy changed.

But because I changed.

I was operating out of survival.

Still showing up in my business... but barely.

My work didn't light me up anymore and my audience could feel it.

I tried everything to dig myself out.

I clung to every new strategy. Every tactic. Every trend.

But nothing was working.

Because here's what I realized:

Chasing strategy is great for short-term gains.

But it cannot carry you through seasons of grief, loss, pressure, or expansion.

And the second I started operating from survival — the second I stopped embodying what I was teaching — revenue dropped drastically.

Because people don't buy your strategy.

They buy you.

So I decided: Eff it.

If strategy isn't going to save me, I'm just going to start doing whatever the heck I feel like doing.

I'm going to start sharing my story.

I'm going to start talking to women who are trying to grow their business while walking through

the pits of hell too.

And holy sh*t, the response was insane.

Women I'd admired in the space for years started wanting to work with me.

I got invited to be on more podcasts than ever before.

To speak on more stages than ever before.

Not because the content was "better" by any means. (Engagement was actually painfully low.)

Not because I cracked some new algorithm.

But because people weren't responding to strategy anymore.

Not because I cracked some new algorithm.

But because people weren't responding to strategy anymore.

They were responding to me.

To my story. To my pain. To the fact that I was finally being real about what I had been going through.

That's when I realized something I'll never forget:

The one thing that outlives every trend, every tactic, every platform, every market shift… is connection.

Real, raw, human connection.

The kind that only comes when you stop performing and start leading from your truth.

When you stop hiding behind polished strategy and start showing up as the woman who's been through hell and came out the other side.

That's what creates impact.

That's what builds a legacy.

Here's what I know for sure:

✨ I know content. I know strategy. I've made over $5 million in my business.

✨ I know how to scale. And I know how to rebuild after it all comes crashing down.

✨ I also have a Doctorate in Chiropractic and worked as a chiropractor before I started my business. I paid $250,000 to learn the science behind the body & nervous system like the back of my hand.

So I'm as qualified as it gets to be talking about the nervous system, embodiment, and how your body impacts your business.

But here's what makes me different:

I'm not just teaching you strategy.

I'm teaching you how to build a business that doesn't collapse the second you do.

I'm teaching you how to lead from regulation, not survival.

How to build a brand that's timeless, not trendy.

How to create a movement, not just a marketing funnel.

This is The Bottom-Up Business Method™.

And it's the only thing that will carry you through every season — the grief, the growth, the expansion, the collapse, the comeback.

ICON isn't just a mastermind.

It's the container I wish I had when everything fell apart.

The one that would've told me:

"Stop chasing strategy. Start regulating your state. Build from the body up, not the head down."

If I had done this work sooner, I wouldn't have lost nearly 3 years of my life to survival mode.

But now?

I'm here to make sure you don't have to.

You're not here to build a boring business.

You're here to build a legacy.

One that doesn't require you to abandon yourself to sustain it.

One that doesn't collapse the second you stop performing.

One that outlives every trend, every algorithm change, every market shift.

One that changes thousands of people's lives and makes you millions and millions of dollars.

That's what we build inside ICON.

And I can't wait to show you how.

TESTIMONIALS

Leaders Who've Transformed Their Business

From The Bottom Up

PRE-HEADLINE LOREM IPSUM

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MODULES

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WHY YOU NEED THIS

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Here's what you get:

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STILL NOT SURE?

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WHY WE'RE DOING THIS

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WHO IS THIS FOR

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THIS PERSON

TIME IS OF THE ESSENCE

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Enroll now before it's too late!

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Price going up soon!